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Managing the perception of your luxury brand to be beyond comparison
From Joia’s Daily Ideating Walk What can you do so people see your brand as a luxury beyond compare? In preparation to finish the production and release…
Quick, provocative question re. your luxury brand.
Does your luxury product have enough (of the right kind of) flaws? This sets us up for the second Anti-Law of Luxury Marketing… coming this week!
Anti-Law of Luxury Marketing #1: "Forget about 'positioning', luxury is not comparative"
Anti-Law of Luxury Marketing #1: "Forget about 'positioning', luxury is not comparative" Often one of the first pieces of traditional business-building…
The Luxury Approach to Ikigai
A life of excellence is one that is personally self-actualizing and includes work that continuously aims for a superior level of quality. For many such…
A Luxury Entrepreneur's Curiosity
Is curiosity “natural,” or is it something we can learn to do better (and use to improve our high-end and luxury business ventures)? Imagine a young…
3 Words to Transform Your Life from Ordinary to Extraordinary
I’ll admit - I love nice things. Things that make me feel cozy and comfortable in my own skin. Things that make me feel powerful already, without having…
Are Your High Standards Putting You at Risk of Burning Out?
As entrepreneurs driven by high standards of excellence, we are the most likely to drive ourselves straight into burnout if we’re not careful. Did you…
Club Elevate+Aspire+
Club Elevate+Aspire+
Luxury Strategies. High Performance Protocols. Edgy Questions. Unconventional Perspectives. Exclusive Perks.

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