Rapid Excellence Exercise to Articulate Your Core Values

Core values

In the Excellence Interviews, I conduct as part of the elevate10 podcast, one of my key questions regards the guests’ core values.

Personally, I have found it useful to go through the process of considering: Of all the great values, which are the most important to me, personally? Then, it’s been beneficial to have those values explicitly formulated and “at the tips of my fingers,” so to speak, to keep focused on what matters most in the face of difficulties and distractions.

For high-end, premium, and luxury brands, your core values become part of the code of intangibles that make your brand outstanding and authentically unique.

Here’s the Rapid Excellence Exercise to identify your Top 5 core values:

1. Peruse the following list of example core values and write down those that resonate strongly with you. (If a value comes to mind that’s not included, be sure to write that down too)

   

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2. Group together your similar values in a way that personally makes sense to you. (Make sure to have no more than 5 groups, and if so eliminate the one(s) least important to you).

3. Choose one word to represent each group - these are your Top 5 core values (As an example, mine are Joy, Learning, Creating, Abundance, Freedom)

4. Add a verb to each value to make it actionable and remind yourself what you should focus on doing each day.

Now go act on your core values and make it an excellent day!

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